Marketing in Pharma and Medtech - Intermediate
Marketing in Pharma and Medtech - Intermediate
Version 1.0
Released on 30/04/2025
Learn how to create compliant, ethical, and effective marketing in regulated industries like pharma and medtech, essential for professionals new to the field.
- English
- Available on app
- + Certificate
Version 1.0
Released on 30/04/2025
Marketing in Pharma and Medtech - Intermediate
Released on 30/04/2025
- intermediate
- + Certificate
- Available on app
- Online at your own pace
- Shareable certificate of completion
About the Marketing in Pharma and Medtech - Intermediate
Marketing in the pharmaceutical and medical technology industries comes with unique responsibilities. This course is designed for marketers who are new to these highly regulated sectors and need to understand the compliance, ethical, and strategic considerations that define success. You will learn how to navigate regulations, avoid common pitfalls, and tailor your messaging for healthcare professionals, patients, and other key stakeholders. The course covers everything from the product lifecycle and promotional rules to documentation, pharmacovigilance, and digital compliance.Case studies, practical strategies, and downloadable tools make this course ideal for anyone working in or with Pharma and Medtech companies. By the end, you will be equipped to create marketing that is not only impactful, but also aligned with safety, trust, and legal expectations.
ISO 9001
Quality Management System
Certificate Registration No.: 12 100 60610 TMSPharmuni Certificate
Zamann Pharma Support GmbH
Personnel qualification in the field of pharmacy, medical technology and quality assurance.
Consulting service in the field of pharmacy, medical technology and quality assurance.
Your Learning Objectives
By the end of this course you will be able to:
Learning Objective 1
Describe how marketing in the pharmaceutical and medical technology sectors differs from marketing in non-regulated industries.
Learning Objective 2
Identify key regulatory bodies, stakeholders, and compliance requirements relevant to Pharma and Medtech marketing.
Learning Objective 3
Compare the regulatory and ethical considerations for marketing pharmaceuticals versus medical devices.
Learning Objective 4
Apply marketing strategies that align with product lifecycle stages and regulatory expectations.
Learning Objective 5
Demonstrate the use of good documentation practices (GDP) and ALCOA+ principles in marketing-related processes.
Learning Objective 6
Evaluate potential risks and ethical issues in marketing campaigns and propose compliant alternatives.
Benefits of this Course
Get valuable resources, and ISO backed certification through our assessment of your knowledge and access global jobs only for Pharmuni alumni.
- Downloadable Resources
- Fast-Tracked Qualification
- Exclusive Assessment Quiz
- Skill Tree Levelup
- Customer Support
- Sharable & Downloadable Certification